Search Engine Optimization Services.

Category :

SEO

Client :

Michael Brown, CEO

Region

United Kingdom

Project Type:

SEO Service

SEO

Challenges

Michael Brown’s website focused on sharing deals and savings content but wasn’t getting much traffic from search engines. Many important pages weren’t showing up in search results, and the site lacked strong internal links and a clear content structure. Page speed was slow, especially on mobile, and some content didn’t fully meet the expectations of users or search engines. There was also no proper setup to track which pages were performing well. With search engines now highlighting helpful and trustworthy content, the site needed a better strategy to grow visibility and bring in the right audience.

Solution

  • SEO Audit: We began with a full review of the website to find issues affecting performance. This included checking page speed, broken links, mobile usability, and missing or weak keywords. We also looked at indexing problems to ensure important pages could appear properly in search results.
  • Content Updates: Existing pages were updated with clearer, more useful information to match user intent. We also added trending and fresh blog posts to attract more visitors and stay aligned with current search trends. The content was organized in a way that made it easy to read and understand.
  • On-Page SEO Fixes:We improved key elements like page titles, meta descriptions, and heading structures across all important pages. Along with this, we conducted detailed keyword research to identify terms that matched what users were actually searching for. Content was then aligned with search intent to ensure relevance and clarity. Internal linking was also improved to guide users smoothly and help search engines better understand the site’s structure.
  • Technical Improvements: The site’s mobile layout was improved for a better experience on all devices. We fixed crawl and indexing issues, updated the sitemap, and submitted it through Google Search Console. Structured data (schema markup) was also added to highlight important content in search results.
  • Tracking Setup: We connected Google Analytics and Search Console to monitor how the site was performing. This allowed us to track visitor behavior, keyword performance, and top-performing pages. The data helped guide future content and SEO improvements.

Result

  • +1,443% increase in impressions
    From 1.55K to 17.1K, showing a major improvement in visibility across search results.

  • +679% increase in total clicks
    From 154 to 1.2K, driven by stronger page optimization, better content, and improved structure.

  • +1,417% improvement on low-performing pages
    One section jumped from 44 impressions to 3.04K and from 6 clicks to 127, showing how fixing technical issues and adding relevant content improved weaker areas.

  • Significant mobile traffic boost
    From 272 to 627 clicks and 3.4K to 8.78K impressions, showing how responsive design and faster load speed improved mobile performance.

  • Ranking improvements on key pages
    Average positions improved from 10.9 → 7 and 7.7 → 7.3, while some fluctuations were noted due to seasonal content and search demand.

  • Higher engagement through better CTR
    CTR increased from 7.5% to 16.8% and 9.9% to 17%, reflecting how relevant meta tags and content alignment led to more users clicking through.

Client Testimonial

Michael Brown, CEO

Working with Xzio was a great decision for my website. Their team helped me improve my online presence by making the site faster, easier to use, and more visible on search engines. I started seeing better results in a short time, more people were finding my pages, and visitors were staying longer. Xzio took care of everything from content updates to technical fixes, and their clear communication made the process smooth. I truly appreciate their effort and would recommend them to anyone who wants to grow their website the right way.

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